The Belief Trade

The simple fact that people do, in fact, believe what suits them points to an area where they can be exploited. Tell them what they want to believe, they're happy and may even give you lots of money. People who look to science to answer everything can get into science fiction - though it's certain to be heavier on the fiction than the science. Much heavier. The important thing is that the earth not only survived, but went out to conquer half the universe. And the afterlife, c'mon, you have to believe in the afterlife! How can it all just end? That wouldn't make sense. Hey, when you fall asleep, you wake up again afterwards, don't you? Well, there you go! In the case of commercial marketing, a profile is made of target groups. P.R. too. Suddenly the president is wearing scuba gear. Swing voters. And countries like America, I guess, though I'm mostly Canadian, make excellent opportunities for ambitious cult leaders. I think if you can strike the right chord with people, they can slip into that trance. They want to be in that trance. And that's when you give them their instructions, starting with, 'Locate your wallets and purses...'
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© 2010. Statements by David Skerkowski. All rights reserved.